Adidas Originals x COLORS Studio
Adidas Originals x COLORS Studio
DURATION
2 Months
DURATION
2 Months
CLIENT
Adidas
CLIENT
Adidas
Content Series
Content Series
Music Platform
Music Platform
PROJECT OVERVIEW
PROJECT OVERVIEW
Adidas Originals wanted to sustain cultural relevance in the music scene beyond endorsements. They needed an authentic channel to surface new voices while staying visually and sonically distinct.
Adidas Originals wanted to sustain cultural relevance in the music scene beyond endorsements. They needed an authentic channel to surface new voices while staying visually and sonically distinct.
The Challenge
The Challenge
Title: The Sound of Originals: Turning Underground Voices into Global Icons Tagline: Where raw sound meets iconic stripes.
Title: The Sound of Originals: Turning Underground Voices into Global Icons Tagline: Where raw sound meets iconic stripes.
WHAT WE DID
WHAT WE DID
Partnering with COLORSxSTUDIOS, Adidas Originals created a co-branded series called “The Sound of Originals”, spotlighting 12 emerging global artists. Each artist received a COLORS session filmed in Adidas-styled sets inspired by their origin city.
Partnering with COLORSxSTUDIOS, Adidas Originals created a co-branded series called “The Sound of Originals”, spotlighting 12 emerging global artists. Each artist received a COLORS session filmed in Adidas-styled sets inspired by their origin city.
