Diesel x NTS Radio
Diesel x NTS Radio
DURATION
1 week
DURATION
1 week
CLIENT
Diesel
CLIENT
Diesel
Experiential
Experiential
Music Strategy
Music Strategy
PROJECT OVERVIEW
PROJECT OVERVIEW
“Diesel: Frequencies” — a series of 12-hour rave events in London and Rome.
“Diesel: Frequencies” — a series of 12-hour rave events in London and Rome.
The Challenge
The Challenge
Diesel needed to reconnect with the next generation of culture-makers — the post-hype audience valuing authenticity over mass fashion. The brand sought to reclaim its rebellious DNA by entering the global underground music scene authentically.
Diesel needed to reconnect with the next generation of culture-makers — the post-hype audience valuing authenticity over mass fashion. The brand sought to reclaim its rebellious DNA by entering the global underground music scene authentically.
WHAT WE DID
WHAT WE DID
Diesel partnered with NTS Radio, the world’s leading underground broadcast network, to produce “Diesel: Frequencies” — a series of 12-hour rave events in London and Rome. Each event paired raw industrial venues with avant-garde DJs, custom lighting installations, and a pop-up denim customization studio. The campaign bridged digital and physical worlds through exclusive livestreams and limited-edition drops.
Diesel partnered with NTS Radio, the world’s leading underground broadcast network, to produce “Diesel: Frequencies” — a series of 12-hour rave events in London and Rome. Each event paired raw industrial venues with avant-garde DJs, custom lighting installations, and a pop-up denim customization studio. The campaign bridged digital and physical worlds through exclusive livestreams and limited-edition drops.
