Teenage Engineering x Modular People
Teenage Engineering x Modular People
DURATION
6 weeks
DURATION
6 weeks
CLIENT
Teenage Engineering
CLIENT
Teenage Engineering
Experiential
Experiential
Music & Sound Strategy
Music & Sound Strategy
PROJECT OVERVIEW
PROJECT OVERVIEW
Apex Corporate is a leading consulting firm specializing in high-level business strategy and enterprise solutions. To elevate its industry presence, the brand required a refined and professional identity that instilled confidence and authority in its clientele.
Apex Corporate is a leading consulting firm specializing in high-level business strategy and enterprise solutions. To elevate its industry presence, the brand required a refined and professional identity that instilled confidence and authority in its clientele.
The Challenge
The Challenge
Swedish audio design company Teenage Engineering — known for its iconic synths (like the OP-1) — wanted to move beyond niche hardware fandom and connect with broader creative culture. The mission: prove that technology can have emotion — that machines could feel human, imperfect, and underground.
Swedish audio design company Teenage Engineering — known for its iconic synths (like the OP-1) — wanted to move beyond niche hardware fandom and connect with broader creative culture. The mission: prove that technology can have emotion — that machines could feel human, imperfect, and underground.
WHAT WE DID
WHAT WE DID
“Machines Have Soul” — a traveling audiovisual experience and documentary exploring how sound designers, producers, and visual artists use TE’s gear to create “human imperfection” through technology. The project connected underground creators across Berlin, Tokyo, and Los Angeles, each building a track using only one TE instrument — performed live in modular pop-up spaces made from recycled studio materials.
“Machines Have Soul” — a traveling audiovisual experience and documentary exploring how sound designers, producers, and visual artists use TE’s gear to create “human imperfection” through technology. The project connected underground creators across Berlin, Tokyo, and Los Angeles, each building a track using only one TE instrument — performed live in modular pop-up spaces made from recycled studio materials.
